Al Meera links Wafa loyalty points to Ooredoo Qatar's Nojoom programme
Al Meera and Ooredoo Qatar have announced a partnership that connects the retailer's Wafa loyalty programme with Ooredoo's Nojoom programme, according to a Gulf Times report dated 27 October 2026. Wafa members can convert their points into Nojoom points. Nojoom members can redeem points for Al Meera gift cards.
For the first three months after launch, Al Meera and Ooredoo say members will get 200 Nojoom points for every 1,000 Wafa points converted. After that, the standard rate will be 200 Nojoom points for every 1,200 Wafa points. Ooredoo's Nojoom partner page describes the launch rate as 20% more value than the standard rate.
Ooredoo's page sets out the conditions. Members need a valid Wafa account and an active Nojoom membership. The page lists a minimum balance of 1,000 Wafa points during the launch offer and 1,200 Wafa points for the standard conversion. It also says that every 6 Wafa points converted through the Al Meera app earn 1 Nojoom point.
On the other side, Nojoom points can be turned into Al Meera gift cards. Ooredoo's page says these can be used on groceries, household essentials, home appliances and cleaning staples at participating Al Meera stores or online. The Gulf Times report says the cards can be used at Al Meera branches across Qatar. Ooredoo says Nojoom includes more than 250 brand partners.
Al Meera's corporate website describes Wafa as its evolved loyalty programme, with preferential prices and the ability to earn and spend across Al Meera and its partners. The sources do not give a launch date, a membership total or a tier structure for Wafa. Al Meera also announced a separate month-long anniversary promotion from 1 to 30 November, including a raffle that gives ten Wafa members one million points each, worth QR10,000 per winner.
For competitor context, Qatar Living articles describe Carrefour's MyClub as offering points, app coupons and member-only prices. They describe LuLu's scheme as offering points and promotional bonus campaigns. These are consumer-site descriptions, not official programme terms.
The key points
- Announced 27 October 2026 by Al Meera and Ooredoo Qatar, per Gulf Times
- Launch rate: 200 Nojoom points for 1,000 Wafa points for the first three months
- Standard rate afterwards: 200 Nojoom points for 1,200 Wafa points
- Nojoom members can redeem points for Al Meera gift cards, per Ooredoo Qatar
- Ooredoo says Nojoom includes more than 250 brand partners
MELA's take: Why it matters for programme teams
This is a two-way link between a grocery programme and a telco programme, and it gives Wafa points a use beyond the Al Meera till. A launch rate that rewards early conversion is a common way to test demand, and the conversion and redemption volumes after three months will show whether members want it. For other retail programmes in Qatar, the question is whether partner points will be the next feature members expect.
Questions and answers
What is the Al Meera and Ooredoo Qatar loyalty partnership?
It connects Al Meera's Wafa programme with Ooredoo's Nojoom programme. Wafa members can convert points into Nojoom points, and Nojoom members can redeem points for Al Meera gift cards.
What is the Wafa to Nojoom conversion rate?
For the first three months after launch, 1,000 Wafa points convert to 200 Nojoom points. After that, the standard rate is 1,200 Wafa points for 200 Nojoom points.
What do members need to convert Wafa points to Nojoom?
Members need a valid Wafa account and an active Nojoom membership, according to Ooredoo Qatar's partner page. The page also lists minimum Wafa point balances for conversion.
Reported by gulf-times.com. Analysis and opinion by MELA.
